قدرة

Ahmed Shalaby

Commercial Excellence Leader · Force Multiplier · Systems Builder

“I see problems, go deep, build systems, and watch them multiply.”

24
Years in
Pharmaceuticals
20+
Emerging
Markets
3,000+
Professionals
Enabled
32
Awards
(3 Gold)
10+
Leaders Developed
to Director Level

What I Do

Building capability infrastructure that scales across markets, teams, and portfolios.

◆

Commercial Capability Architecture

Competency frameworks, assessment systems, and learning pathways deployed at scale across 20+ emerging markets and 3,000+ commercial professionals.

◆

Launch Excellence

Five vaccine launches as Sales Manager. Go-to-market readiness frameworks across multiple therapeutic areas and complex markets.

◆

AI-Augmented Execution

Pioneering AI tools for 10x productivity since 2022. Building systems that combine deep domain expertise with artificial intelligence.

◆

People Development

10+ colleagues developed to Director and Senior roles across GSK, Abbott, MSD, AstraZeneca, and Haleon. I build people, not just programmes.

Career Journey

From pharmacy graduate to commercial excellence leader across emerging markets.

2024 – 2025
S&M Excellence Lead, MEA
Sales & Marketing Excellence for Middle East & Africa. Patient Journey Evolution across 19 markets. Arexvy launch readiness.
2022 – 2023
Selling Excellence Director, Emerging Markets
Capability architecture for 20+ countries, 3,000+ professionals. IMPACT Selling, Omnitopia digital platform, Olympix Academy.
2019 – 2021
Head of Selling Excellence, Gulf
Function transformation. 8 capability assessments. Dare2Play digital transformation during COVID-19.
2016 – 2019
Head of Selling Excellence, KSA & Saudi Arabia
Redesigned the selling excellence function — processes, governance, and team. Value-based selling transformation.
2008 – 2015
Senior Sales Manager, Vaccines — Central Saudi Arabia
Full P&L. Revenue grew from £2.9M to £9.1M (214%). Five vaccine launches. Best Sales Manager 4 years running.
2000 – 2008
Sales & Medical Representative
Started in Egypt, moved to Saudi Arabia. Vaccines, CVD, Ophthalmology. Building the foundation.

Technology Adoption

20+ years of being early. Every tool adopted before the mainstream.

2002
iMate PDA
First in the Saudi region. Digital notes when everyone used paper.
2009
Excel VBA
One-click sales target automation. Pioneered automation in the region.
2015
Power BI
Self-taught data visualisation and dashboard design.
2022
ChatGPT
Week 1 subscriber. Mastered AI for content development and workflow design.
2025
Python + AI
Automation systems, AI-powered tools, and full-stack building.
2026
MIT AI Programme
Applied Generative AI for Digital Transformation. Formalising it.

Education & Credentials

B.Sc. Pharmacy
Cairo University
2000 · V. Good With Honour
MBA
AAST, Riyadh
2010 · GPA 3.79
PMP
PMI, USA
2013
CIPD
L&D Diploma
2015
MIT
Applied Generative AI
2026 · In Progress